![]() Upon investigation, Carvel found that they needed to run their businesses more efficiently, choosing poor locations and only sometimes maintaining high health standards. Some freezer purchasers defaulted on payments on the units. He invented and patented a freezer, the "Custard King", and in 1947 sold 71 freezers at $2,900 each. ![]() During World War II, he ran the ice cream stands at Fort Bragg in North Carolina, gaining expertise in refrigeration technology. In the early 1940s, Tom Carvel traveled, selling custard at carnivals, while his wife Agnes ran the Hartsdale location. By 1939, the gross revenue was over $6,000. By 1937 he had a custard stand at the Hartsdale site, with a freezer which allowed him to make his frozen custard. In his first year, he grossed over $3,500. He realized that a fixed location and soft (as opposed to hard) frozen desserts were good business ideas. Within two days, Carvel had sold his entire stock, much of it partly melted. Carvel sold his custard at the site of the breakdown. Over Memorial Day weekend of 1934, Carvel's truck had a flat tire in Hartsdale, New York. In 1929, Carvel borrowed $15 ($260 today ) from his future wife Agnes and used it to buy and operate an ice cream truck. History Ĭarvel was founded and operated by Tom Carvel for its first 60 years. All ads carry the tagline Surprise someone special tonight. ![]() A mother presents a new cake to celebrate. The commercials, which first appeared in its introduction, show small children in special situations, such as losing a baby tooth, starring in a class play, getting an A in a school class, and getting new glasses (sung to the tune of " Ta-ra-ra Boom-de-ay"). Their primary differences from products available year-round were the designs on the icing.Ĭarvel introduced the Lil' Love ice cream cake on March 30, 1998. Most of these were made from one of a limited number of molds the Santa Claus cake had a two-pointed hat because the mold was ordinarily inverted and used the rest of the year to make Fudgie the Whale, who had a tail. Patrick's Day, and Santa Claus or a "Snow Man" for Christmas. In addition to Cookie Puss, Fudgie the Whale and Hug-Me the Bear, there were special cakes for most major holidays, including a "Flower Basket" for Mother's Day, "Hoot The Owl" for June graduations, "Dumpy the Pumpkin" and "Wicky The Witch" for Halloween, "Tom the Turkey" for Thanksgiving, "Seamus The Leprechaun" or "Cookie O'Puss" for St. The mainstays of Carvel's line of ice cream cakes were 7- to 12-inch rounds, 10 x 14 and 12 x 17-inch sheet cakes, and the "Carvelog", a log-shaped cake made in a cylindrical mold. Would you choose fame or anonymity? I should choose anonymity without a second thought, but I’m not sure that would be entirely honest.Clockwise: Cookie Puss, Fudgie the Whale, conventional ice cream cakes, and soft-serve ice creamĬarvel popularized various novelty ice cream items, such as the "Flying Saucer", a circular ice cream sandwich, the "Icy Wycy", a paper cone of sherbet on a stick, "Brown Bonnet" and "Cherry Bonnet", frozen vanilla ice cream on a sugar cone dipped in a sweet, waxy confection, the "Tortoni", a cup of vanilla ice cream covered with toasted coconut and topped with a maraschino cherry, and the "Lollapalooza", cylindrical ice cream on a stick covered with colored sprinkles, as well as the "Mamapalooza" and "Papapalooza". What is the worst thing anyone’s said to you? Frankly, I think the things you tell yourself are the worst. After that, I mainly wanted to have a girlfriend one day. What did you want to be when you were growing up? Luke Skywalker, for a time. Who is your celebrity crush? The late director Roger Michell was my absolute hero. But I don’t think that’s necessarily true. What scares you about getting older? It can feel like the possibilities are narrowing exponentially. What is your most unappealing habit? Leaving my toenail clippings lying around at home – in neat little piles. My wife sometimes reminds me that, instead of saying, “I want to be thin”, I could say, “I want to be happy”, which is profoundly good advice. What do you most dislike about your appearance? I have hang-ups left over from childhood about my body. What makes you unhappy? Things left unsaid. What would your superpower be? X-ray vision. They were soaking wet, far too big and had a hole in, so I couldn’t have felt more exposed.ĭescribe yourself in three words Trying my best. What was your most embarrassing moment? On my first day at senior school, I had forgotten my swimming trunks, so the PE teacher made me put on a pair of boxers that had been left floating in the pool. What is the trait you most deplore in yourself? I wish I could be more easy-going.
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